Insight Over Instinct

Translating Data Into Smarter Sales and Distribution Strategies 
for CPG Brands

Services

Meeting You Where You are Across Any Stage of Your Journey

Data Acquisition and Research Planning

Guide companies and brands on choosing the right data for their stage and budget, then helping to democratize that data across the organization so insights are fact-based, easy to implement, and usable by teams at all levels.

Magnifier glass focus to target dartboard, Business development strategy and action plan concept with icon business strategy and Action plan, search, goal, strategy, success

Sales Strategy Development

Build fact-based, retail-ready, go-to-market strategies that are clear, actionable, and aligned across teams while designed to meet buyer expectations, drive consumer demand, and deliver measurable results.

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Category Management

Leverage sell through data and consumer behavioral data (Circana, Nielsen, Numerator) to uncover growth opportunities, strengthen your retail story, and build fact-based recommendations that resonate with both buyers and shoppers.

Advisory & Fractional Support

Offer flexible consulting to fill expertise gaps on your team, from interim leadership to ongoing strategic support.

My Story

I’m Julie Shepro, founder of Julie Shepro Consulting, with almost 25 years of experience across sales strategy, category management, and insights in the CPG industry. I started my career in syndicated data and client service, learning how to turn information into action and how to serve clients with focus and agility.

I’ve worked across top-tier organizations including Pepperidge Farm, Nestlé, Edgewell Personal Care, and General Mills, working my way up to leadership roles at the last two. Four years ago, I decided to take on a new challenge and launched my own consultancy to bring my expertise to a wide range of companies, from startups launching their first product, to established brands looking to optimize and scale. I’ve guided clients entering major retailers like Walmart and Kroger, helped refine their omnichannel strategies, built insight-driven sales stories that resonate with buyers, and much more.

When you work with me, you get big-brand thinking without the bureaucracy - just tailored, data-backed strategies and clear, actionable guidance designed to drive results.

Let me know what challenges you're facing - I'd love to help!

Success Stories

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Julie was able to help our team leverage some limited data that we'd acquired to show buyers the art of the possible for our new-to-retail brand. This was instrumental in helping to not just open new doors, but to open the right doors, which set us up for both near and long term success. In a flashpoint for our company when we were still building internal capabilities, Julie's ability to understand and meet our needs was an important bridge from our present to our future.

- Andrew Baldwin, VP of Sales

Julie brought strong strategic thinking and analytical depth as we prepared to bring a novel DTC product to retail. She delivered detailed case studies and a robust Retailer Power Ranking, offering clear, data-driven insights to guide our approach. Her expertise in syndicated data and category management was evident, and she was both collaborative and supportive throughout. Julie’s work gave our team clarity, confidence, and a well-informed path forward.

- Myles Zuckerman, Key Account Manager

"It was a true pleasure working with Julie as she built out our category reviews and new item/category launches. Julie is professional, efficient, and communicative. She really digs into the data and creates a vision for our brand story through her analysis. She becomes one with the team and helps guide all aspects of the business in the direction for the best growth and decision making."

- Jared Bogda

Julie played a key role in a complex, fast-moving sales strategy project for a major beverage alcohol brand. Her ability to lead the process, manage client expectations, and keep the work on track was impressive. She brought strong category management expertise, turning complex data into clear, impactful insights and presentations. Julie’s collaborative style and strategic thinking made her an invaluable partner—I’d gladly work with her again.

Hugh Lander, Collaborating Contractor

Julie was able to help our team leverage some limited data that we'd acquired to show buyers the art of the possible for our new-to-retail brand. This was instrumental in helping to not just open new doors, but to open the right doors, which set us up for both near and long term success. In a flashpoint for our company when we were still building internal capabilities, Julie's ability to understand and meet our needs was an important bridge from our present to our future.

- Andrew Baldwin, VP of Sales

Julie brought strong strategic thinking and analytical depth as we prepared to bring a novel DTC product to retail. She delivered detailed case studies and a robust Retailer Power Ranking, offering clear, data-driven insights to guide our approach. Her expertise in syndicated data and category management was evident, and she was both collaborative and supportive throughout. Julie’s work gave our team clarity, confidence, and a well-informed path forward.

- Myles Zuckerman, Key Account Manager

"It was a true pleasure working with Julie as she built out our category reviews and new item/category launches. Julie is professional, efficient, and communicative. She really digs into the data and creates a vision for our brand story through her analysis. She becomes one with the team and helps guide all aspects of the business in the direction for the best growth and decision making."

- Jared Bogda

Julie played a key role in a complex, fast-moving sales strategy project for a major beverage alcohol brand. Her ability to lead the process, manage client expectations, and keep the work on track was impressive. She brought strong category management expertise, turning complex data into clear, impactful insights and presentations. Julie’s collaborative style and strategic thinking made her an invaluable partner—I’d gladly work with her again.

Hugh Lander, Collaborating Contractor

Julie was able to help our team leverage some limited data that we'd acquired to show buyers the art of the possible for our new-to-retail brand. This was instrumental in helping to not just open new doors, but to open the right doors, which set us up for both near and long term success. In a flashpoint for our company when we were still building internal capabilities, Julie's ability to understand and meet our needs was an important bridge from our present to our future.

- Andrew Baldwin, VP of Sales

Julie brought strong strategic thinking and analytical depth as we prepared to bring a novel DTC product to retail. She delivered detailed case studies and a robust Retailer Power Ranking, offering clear, data-driven insights to guide our approach. Her expertise in syndicated data and category management was evident, and she was both collaborative and supportive throughout. Julie’s work gave our team clarity, confidence, and a well-informed path forward.

- Myles Zuckerman, Key Account Manager

"It was a true pleasure working with Julie as she built out our category reviews and new item/category launches. Julie is professional, efficient, and communicative. She really digs into the data and creates a vision for our brand story through her analysis. She becomes one with the team and helps guide all aspects of the business in the direction for the best growth and decision making."

- Jared Bogda

Julie played a key role in a complex, fast-moving sales strategy project for a major beverage alcohol brand. Her ability to lead the process, manage client expectations, and keep the work on track was impressive. She brought strong category management expertise, turning complex data into clear, impactful insights and presentations. Julie’s collaborative style and strategic thinking made her an invaluable partner—I’d gladly work with her again.

Hugh Lander, Collaborating Contractor

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